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New: a product library, per-post products, and one-tap brand switching
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Product updatesJuly 4, 20265 min read

New: a product library, per-post products, and one-tap brand switching

Feature the right product in every post — no more duplicate campaigns per channel. Plus a reusable product library and instant switching between your brands.


Your product should be *in* your posts — not a generic AI stand-in that looks close but isn't yours. This update makes that the default, and adds two things a lot of you asked for.

A reusable product library

Upload a product photo once and it lives in your brand's Products library. Reuse it across every campaign — no re-uploading the same bottle, box, or device each time. Find it in the sidebar under Products.

The AI builds each post's image and video around your actual product — same product, new scene, lighting, and composition to match the caption.

A different product per post — or per channel

Running one launch across Instagram, TikTok, and LinkedIn but want a different product featured on each? You no longer need to create separate campaigns.

At the review step, pick the product for each post from a simple dropdown. Leave it on the campaign default, or override it just for that post. One campaign, the right product everywhere.

Nothing renders until you say so

Choosing products, media type, length, and captions at the review step is completely free — nothing is generated, and no credits are spent, until you press "Generate media." Change your mind afterward? Swap the product on a finished post and regenerate just that one.

Switch between brands in one tap

If you manage more than one brand, there's now a brand switcher in the header (on desktop and mobile). Pick a brand and your whole workspace — campaigns, calendar, connections, analytics, and products — loads for it. Add a new brand right from the same menu.

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Everything above is live now. Open a campaign, head to Products, and try featuring your real product in your next post.