Social media for real estate, built on payment plans and proof

What should a real estate developer post on social media?

Lead with the payment plan, then prove delivery. Buyers scroll past renders they have seen a hundred times, but they stop for a clear split such as 10% down, 50% during construction, and 40% on handover. Follow it with construction progress, handover dates, and the permit details your regulator requires on property ads.

Posts that move an off-plan launch

Intilq plans a launch month from the project page you already have:

• The payment plan as a single graphic, with the down payment in the first line.
• Construction updates by quarter, so the feed becomes a delivery record.
• Floor plans and unit types, one per post, rather than a brochure crammed into a carousel.
• Trust posts: the developer’s track record, the escrow arrangement, and, in Dubai, the RERA and advertising permit numbers that belong on the ad.

A rhythm that follows the sales cycle

Property buyers take weeks, not minutes. A steady three posts a week through the year, rising to daily during a launch window, keeps a project visible across the long consideration. LinkedIn and Facebook carry more weight here than in most categories because investors and expatriate buyers use them, and the unified inbox gathers comments and direct messages into one place for your sales team.

Arabic for buyers, English for investors

A Dubai launch often needs two audiences at once: Gulf buyers who expect formal, confident Arabic for a purchase this size, and international investors reading in English. Intilq writes both from one brief. Property is a professional register, so the Arabic stays in polished modern standard Arabic, with numbers laid out so a monthly instalment reads at a glance, rather than a playful dialect that undercuts the price.